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How to Set Up and Run a Fashion Label, by Toby Meadows
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No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all.
In How to Set Up and Run a Fashion Label, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.
- Sales Rank: #1071536 in Books
- Published on: 2009-04-15
- Original language: English
- Number of items: 1
- Dimensions: 9.88" h x .75" w x 7.00" l, 1.10 pounds
- Binding: Paperback
- 176 pages
Most helpful customer reviews
52 of 53 people found the following review helpful.
A must buy!!!
By Hells33
This book is a must have for new designers. I have a B.A in Design and half a business management degree. During and in between study I have managed many retail boutiques. This book illiterates every point that needs to be addressed if you are wanting to venture into the fashion industry. I knew 90% of this book, however, it was a fabulous read to regain information that had disappeared from memory.
As most new entrants to the market you will find wholesaling the easiest way to start out. This book takes you through important terms to be aware of when selling and has many templates to think of.
I can not recommend this book enough. I now feel after many years of putting my dreams on hold due to fear, I am ready to take my first steps into the industry on my own.
26 of 27 people found the following review helpful.
Very Helpful
By Erika
I am an MBA student considering starting my own fashion line. I know lots of stuff about business (although I have never started one before), but very little about fashion. I can't sew or draw. I just know what I like. This book tells you everything you need to know, no matter which side of the coin you're coming from (businessman or designer). I purchased another book at the same time, one that looks a little more 'user friendly', but this book turned out to be so much more informative, while maintaining the same level of 'readability'. You don't have to be an expert in anything going in, but if you're serious about starting a line, start with this book.
2 of 2 people found the following review helpful.
Great basic info
By mamaoks
This book provides a great starting point for learning your way into the fashion world. I'd recommend it for someone who is planning to start a fashion brand and haven't gotten a clue where to begin when it comes to the business side of things. However, don't expect this to be an all-inclusive tutorial - there is still lots to learn.
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